The Origin of Demanzon Launcher

For some time, we’ve been fascinated by how game launchers have become part of the video game industry. In a world full of digital stores like Steam, Epic, or Itch.io, having your own launcher might seem unnecessary. But that’s where we discovered the real value: independence.

Big stores provide access to a massive audience and take care of all the infrastructure, but at a high cost: shared visibility with thousands of games and significant commissions on each sale. However, for those who already have an established community — or simply want to stand out with their own identity — a custom launcher opens new opportunities.

This is how Demanzon Launcher was born — a modular and independent solution that allows publishers, associations, indie studios, and developers to showcase their games and tech demos directly from a personalized platform.
No longer do you need to drive your players to platforms that also promote your competition: now you can showcase your content in an environment with your own branding, design, and rules.

And the best part: it all started from a real need.

We had always wanted to create our own game launcher. But the spark was lit when we had the chance to aim it at something very specific: video game events and expos. That’s where we spotted a gap that many of us face, yet no one seemed to address. How do you present multiple games — your own or a collective’s — with strong presence, without relying on internet access or third-party platforms? How do you offer easy access to demos or playable builds at an event under a unified identity?

That’s how Demanzon Launcher became a product:
✔️ Ideal for expos, exhibitions, and presentations
✔️ Perfect for showcasing content offline
✔️ Modular: use only what you need (management, deployment, or interface)
✔️ Fully customizable with your brand, colors, and style
✔️ Includes features to collect player data (subscriptions, Google login, usage statistics)

Most publishers already have great websites, but lack a direct way to distribute demos without going through third parties. With our launcher, you can centralize your games, presentations, and campaigns in one place. No more distractions, no competition next door. Just your content and your audience.

🎯 If you’re a publisher, association, or independent developer, Demanzon Launcher can help you manage and present your games in a professional and distinctive way.

Ready to take the next step and build your own game ecosystem?

📩 Contact us and discover how to take your brand to the next level.